For the first time in human history, more people now live in urban environments than rural ones. Collectively we are losing the close relationship we once had with the natural systems that support us all and thus our basic respect and appreciation for these systems. As a result of this the majority of people are unaware of the great loss that is currently occurring on our planet.
The on-going poaching and extraction of wildlife presents a serious and immediate threat to the integrity of the natural systems that support us all. Insatiable demand for wildlife and the massive pressure from illegal logging continues to increase as black markets in Asia expand.